SAMA LABS×VitaPerk
Activate Pilot
Prepared for VitaPerk · Q3 Pilot

VitaPerk 90-Day
Growth Pilot
Program.

Build and validate a scalable acquisition + retention engine for VitaPerk through creative, paid media, and lifecycle marketing — engineered by SAMA Labs.

Activate Pilot ProgramView 90-Day Timeline
90
Day Pilot Window
$100M+
Revenue Engineered
6+
Specialists On Deck
1
Fixed Investment
Scroll
01 — Why This Pilot Exists

A strong product. A market ready to be unlocked.

VitaPerk has a strong product with clear market potential, but lacks the acquisition and retention infrastructure required to scale efficiently.

This 90-day pilot is a structured initiative — not a media-buying experiment — designed to install the systems, data, and creative engine that will let VitaPerk deploy growth capital with confidence.

Establish baseline CAC / ROAS / MER / LTV metrics01
Build scalable paid acquisition infrastructure02
Implement retention systems to improve repeat purchase behavior03
Validate winning personas, messaging, and creative angles04
Prepare the brand for aggressive scale & capital deployment post-pilot05
02 — 90-Day Pilot Timeline

Two phases. One unified system.

Phase 1 builds the foundation, creative, and funnel architecture. Phase 2 launches campaigns and turns 60 days of live performance data into a defensible growth baseline.
Days 1 – 30
Foundation & Build
Days 31 – 90
Launch & Optimization
03 — Phase 1 · Days 1–30

Foundation, creative,
and the funnel that ships.

01

Strategic Planning & Funnel Architecture

  • Market & competitor research
  • Persona development
  • Offer & messaging refinement
  • Funnel architecture mapping
02

Creative Production

  • 1 male talent · 1 female talent
  • 3 core hooks / angles per talent
  • A/B/C variations of each script
  • B-roll & product usage footage
  • Voiceovers & caption variants
  • 6–9 total UGC-style video assets
03

Meta Ads Funnel Buildout

  • Prospecting campaign architecture
  • Broad audience testing
  • Persona-based ad sets
  • Creative testing matrix
  • Retargeting funnel setup
04

Google Ads Funnel Buildout

  • Branded search campaigns
  • High-intent search campaigns
  • Shopping campaign setup
  • Performance Max setup
  • Merchant Center optimization
05

Retention Ecosystem Buildout

  • Welcome flow
  • Abandoned cart flow
  • Abandoned checkout flow
  • Post-purchase / replenishment flow
  • Campaign calendar setup
04 — Phase 2 · Days 31–90

60 days of active campaign management.

Daily optimization, creative iteration, and lifecycle execution — all instrumented to produce a defensible performance baseline.
01 ACTIVE

Meta Ads Optimization

  • Daily optimization
  • Creative testing & scaling
  • Audience refinement
  • Funnel optimization
02 ACTIVE

Google Ads Optimization

  • Search term mining
  • Negative keyword management
  • Feed optimization
  • Shopping & PMAX optimization
03 ACTIVE

Email Management

  • 2–3 campaign sends per month
  • Flow optimization
  • Segmentation & deliverability
04 ACTIVE

Creative Iteration Support

  • Static creative variations
  • Copy variants
  • Hook testing
  • Thumbnail / angle testing
05 — Funnel Architecture

One engine. Four coordinated stages.

Each stage feeds the next. Paid demand creation hands off to high-intent capture, then to lifecycle systems built to compound LTV.
Meta Prospecting
Upper funnel — broad cold reach, persona testing
STAGE 01
Meta Retargeting
Warm audiences — re-engage interested viewers
STAGE 02
Google Search · Shopping · PMAX
High-intent capture — convert demand we created
STAGE 03
Email Retention & Replenishment
Repeat purchase — compound LTV
STAGE 04
06 — Success Metrics

A baseline you can deploy capital against.

At the end of the pilot, VitaPerk will have a validated paid acquisition framework, retention engine, performance baseline, and strategic roadmap for scale.
KPI
TBD
Baseline CAC by Channel
Per-channel cost-to-acquire
KPI
TBD
Baseline ROAS / MER
Channel & blended efficiency
KPI
TBD
Break-Even ROAS Benchmark
Margin-aware floor
KPI
TBD
Repeat Purchase Rate
Cohort retention signal
KPI
TBD
Email Revenue Contribution
% of revenue from lifecycle
KPI
TBD
Conversion Rate Benchmark
Site & funnel CVR
KPI
Validated
Winning Creative & Personas
Hooks, angles, audiences
OUTCOME
Validated framework.
Defensible roadmap.
Numbers you can pitch a board on.
07 — Investment

One fixed fee. A full growth team.

PILOT FEE
$0
Fixed fee · 90-day pilot program
  • Full growth team (7 specialists)
  • Strategic oversight & PM
  • Creative production coordination
  • Daily campaign optimization
RECOMMENDED MEDIA BUDGET
$0
Across 60 days of active spend
~$100 / DAY
Allocated across Meta + Google to produce statistically meaningful learning.
Paid directly by client to ad platforms.
TALENT / MODEL FEES
Variable
Pass-through
Pre-approved by client before any production planning. Talent is sourced and budgets are agreed upon in writing — no surprises.
08 — What's Included

Seven specialists. One fixed investment.

Project Management

  • Centralized communication
  • Strategic oversight
  • Timeline & deliverable management

Meta Ads Specialist

  • Funnel buildout
  • Campaign launch & optimization
  • Creative testing & scaling

Google Ads Specialist

  • Search · Shopping · PMAX management
  • Feed optimization
  • Keyword strategy

Retention Specialist

  • Email flow architecture
  • Campaign deployment
  • Segmentation & optimization

Copywriter

  • Ad copy, hooks, messaging
  • Email copywriting
  • Funnel messaging refinement

Graphic Designer

  • Static ad creative
  • Iterative variations
  • Supporting branded assets

Videographer / Production

  • UGC shoot coordination
  • Editing & post-production
  • Asset formatting & delivery

"Rather than hiring 6+ specialized roles internally, VitaPerk gains access to a full performance growth team for a fixed pilot investment."

09 — Important Notes
Talent / model fees are NOT included in the labor fee.
All talent costs are passed through at cost.
Talent selections and budgets will be pre-approved prior to production planning.
Ad spend is paid directly by client to the ad platforms.
10 — Post-Pilot Vision

The pilot ends. The engine is just starting.

Following pilot completion, SAMA Labs and VitaPerk will review results and establish the path to category leadership.

Scaled Growth Roadmap

Channel mix & quarterly plan calibrated to validated CAC / LTV.

Forecast Model

Revenue model built on the new baselines — not industry averages.

Hybrid / Performance Pricing

Optional shared-upside engagement post-pilot.

Capital Deployment Recommendations

Where to deploy growth capital — and where not to.

FINAL STEP

Let's build VitaPerk into the
functional coffee category leader.